JL On Why Strategic Silence Can Be the Smartest Move Businesses Make
Stop Marketing. Start Profiting. In this published feature, I make the case that the businesses winning today aren’t the loudest… they’re the ones that stopped long enough to listen, align with their customer’s real journey, and make every word count.
The ‘Bird Poop’ Metaphor: Why You Must Control Your Brand Narrative
TL;DR: The word “mistletoe” literally means “bird poop on a twig”… yet centuries of deliberate storytelling transformed it into a symbol of love. Your brand faces the same choice: control your narrative or let the market write it for you (just ask “Wells Fraud-o”). Use a framework like C.A.R.E. to ensure your messaging drives revenue, not waste