Confessions of a Former Horrible Boss (and How I Turned It Around)
TL;DR: I used to be a power-suit-wearing, shoulder-pad tyrant who caused a full team revolt… then I learned three words that changed everything: “I work for you.” Shifting from control to service led to zero turnover for five years, leadership awards, and a waitlist of people wanting to join the team. Your team leadership isn’t separate from your marketing… it IS your marketing.
Talking to Yourself: The Self-Interview Strategy for an Authentic Brand Voice
Your brand story isn’t built from a template… it’s uncovered from how you already talk about your work. Record yourself answering seven simple questions, and let the transcript reveal the language, themes, and positioning you didn’t know you were using.