Stop Marketing. Start Profiting.
The Marketing Waste Audit: Find the 50% You’re Wasting and Build Your Profit Engine
In 60 minutes, discover exactly where your marketing dollars disappear and the 3 brand foundations every profitable business has in place BEFORE they spend another dollar on marketing
Marketing Strategy & Leadership
Who This Is For
You’re a business owner generating $500K to $5M in revenue. You’re busy. You’re spending on marketing. But something feels off. You’re doing all the right activities… and still not seeing the return you expected.
You’ve tried agencies, freelancers, maybe even a marketing hire. You’ve tested social media, SEO, paid ads, email campaigns. Some things worked for a while. Nothing stuck.
If that sounds familiar, this masterclass was built for you.
Marketing Strategy & Leadership
The Problem
Research shows most businesses lose 60–80% of their marketing spend on tactics that never convert. Not because the marketing itself is wrong… because the foundations underneath it were never built.
It’s like building a house on sand and wondering why the roof leaks. The roof isn’t the problem. The foundation is.
In this masterclass, you’ll see exactly where that foundation is missing in your business… and what to do about it.
What You’ll Discover
The Clarity Gap: Why your ideal customer struggles to explain what you do in one sentence… and how that single disconnect creates more waste than any bad ad campaign.
The Authority Leak: How businesses move from competing on fees to commanding higher value… by showing proof of delivery before the first conversation.
The Relevance Trap: Your buyer has a specific problem they want solved today… and it may not be the one your marketing addresses.
The Emotion Miss: Facts inform. Stories move people to act. Learn why some messages feel invisible… and what makes others impossible to ignore.
The Profit Engine Blueprint: The 3-part system that turns marketing from a line item into a revenue driver.
Marketing Strategy & Leadership
Your 60 Minutes
Your Host
JL Try | Founder, Upturn Coach
25+ years of enterprise marketing experience, including 16 years inside Microsoft across Global Marketing and Enterprise Initiatives. She’s worked with 300+ partner businesses and noticed the same patterns show up in every one: owners spending heavily on marketing tactics while the brand foundation underneath remained unbuilt.
She created the Profit Engine to solve the problem most consultants don’t talk about… the missing foundation under the marketing. Her approach is direct, data-driven, and results-first.
Marketing Strategy & Leadership
Social Proof
Risk Reversal
60 minutes. Zero pitch pressure.
If you don’t walk away with at least 3 actionable insights you can use that same week, we missed the mark.
No commitment. No pitch. Just clarity.
What Happens After
This isn’t a pitch fest. You’ll walk away with a personalized Marketing Waste Audit worksheet you can use that same day to find your 3 biggest profit leaks.
If you want to go deeper, you’ll have the option to join “Build Your Profit Engine: From Brainstorm to Brand”… a hands-on workshop where we build your complete brand foundation together. That’s it. No pressure. No upsell sequences. Just a clear next step if you want one.
Frequently Asked Questions
Is this live or recorded?
Live on Zoom. You’ll get real-time Q&A access and the audit worksheet walkthrough. A replay will be available, but live attendees get the full interactive experience.
What if I can’t make the live session?
Register anyway. You’ll receive the replay link and the audit worksheet by email. But live attendees get Q&A access and the guided walkthrough… we recommend attending live if you can.
Will I be sold to the entire time?
No. The first 45 minutes are pure content. In the last 15 minutes, we do Q&A and walk through the audit tool together. At the end, we’ll mention the workshop for anyone who wants to go deeper. That’s it.
I’ve tried marketing coaches before. How is this different?
Most marketing advice focuses on tactics: run more ads, post more content, try this new platform. This masterclass starts with the foundation underneath the tactics. If your brand positioning, clarity, and authority aren’t right, no tactic will save you. We fix the foundation first.
What do I need to prepare?
Nothing. Just show up with an open mind and your current marketing spend in the back of your head. We’ll do the rest together.
How many people will be in the session?
We cap each session at 50 attendees so everyone gets personal attention during Q&A.
READY TO GROW
Your next session is Waiting
Limited to 50 seats so every attendee gets personal attention.