Do You Really Need a Full-Time CMO? What a Fractional CMO Does Instead
TL;DR: Growth-stage companies need CMO-level strategy but rarely need (or can afford) a $250K+ full-time hire. A fractional CMO delivers the same executive leadership at 35–50% of the cost, working in focused 90-day sprints that prioritize revenue attribution over vanity metrics… and typically uncovers ~$87K in wasted spend within the first 30 days.