Coach, Consultant or Fractional Chief: Which Marketing Help Does Your Small Business Need?
Three types of outside help exist, and most companies worry about picking the wrong one. A Coach helps when you can’t see clearly… they work on you, not the business. A Consultant helps when you have the goal but lack the roadmap… they diagnose, design, and leave. A Fractional CMO helps when you have the plan but nobody to own it… they execute with authority and are accountable for revenue, not recommendations. Match the role to the problem, not the other way around.